Rules for Using Endorsements and Testimonials – Your Window to the Law

Rules for Using Endorsements and Testimonials - Your Window to the Law

Editor’s Note

Welcome to the monthly video series from the National Association of Realtors®! As the editor of this online legal journal, I’m here to inform and educate you about the latest updates in the real estate industry. In this edition of Window to the Law, we’ll explore how you can leverage endorsements and testimonials from past clients to market your business.

Endorsements and Testimonials in Real Estate

Endorsements and testimonials are powerful marketing tools that can help promote your services as a real estate professional. However, it’s important to understand the legal requirements that come with using them in your marketing efforts.

Recent Guidance from the Federal Trade Commission

It’s important to note that the Federal Trade Commission (FTC) has recently broadened the definition of an endorsement, which applies to all digital marketing, including social media. As an ethical real estate professional, you must implement the best practices to keep your marketing efforts in line with the law.

Best Practices for Endorsements and Testimonials

Here are some of the best practices that you should follow when using endorsements and testimonials in your real estate marketing:

1. Make sure that all endorsements and testimonials are truthful and accurate.

2. Disclose any material connections that you have with the endorser or testimonial provider.

3. Avoid using endorsements or testimonials that make claims that you can’t substantiate.

4. Always provide a disclaimer that past results are not indicative of future performance.

5. Maintain proper recordkeeping of all endorsements and testimonials used in your marketing.


By following these best practices, you can effectively use endorsements and testimonials to promote your real estate business while staying in compliance with the law. As always, stay informed and stay ahead of the curve in the real estate industry.


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Originally Post From

Read more about this topic at
FTC and endorsements: Final revised guides, a proposed …
FTC’s Endorsement Guides: What People Are Asking

Proposed Amendments to Regulations: Clear and Reasonable Warnings, Safe Harbor and More – OEHHA

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